Building a library of video content on YouTube sounds like a challenging task for some businesses and organizations.
It has been for us as well, and it took a while until we got it started.
The most important thing we found in building our YouTube channel was the understanding of who our audience is and what kinds of things they find valuable. Video content can help branding efforts and show off business expertise; but it’s also a great way to entertain, educate, and connect with people.
We found a couple of steps to take into consideration that can actually influence how you grow your channel.
1. What do you want to achieve
Before you do anything, you need to figure out what you’re hoping to get out of building a presence on YouTube. This will help you decide what type of videos you want to create and define the right audience for your content.
2. Create your channel
It’s important to have an organized page before you start promoting it. You want to make sure you make a good first impression on your visitors!
Remember to be confident and have fun. Great videos always have good energy; if you’re not having fun making the video, your audience probably won’t have fun watching it.
3. Create playlists
Once you’ve created a few videos, group them together into playlists on your channel, because the title you choose for your playlist can help you get ranked higher in Google search results and also playlists encourage people to watch more of your videos because they’ll see a list.
4. Share your content
While your videos may get some traffic through search alone, don’t hesitate to promote your videos through your other online channels: Facebook, Twitter, LinkedIn, Instagram, and Pinterest are likely to appreciate your new videos as well.
And don’t forget about the email! Including a video in your next email is a great way to engage your subscribers and drive traffic to your YouTube page.
5. Stay engaged with your audience
Don’t just upload your video and forget about it. Check in to see if people are commenting. Responding to people’s questions or comments can create conversations that help your audience learn more about your company and the topic of your video.
You don’t have to be a filmmaker or a video wizard to be successful on YouTube. All you need to do is figure out how you can offer your audience something of value. That way they’ll appreciate your effort, engage with you, and visit your page again and again.
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