No one could have expected where 2020 will take us: over the past six months alone, more digital transformations have taken place than over the last decade, with any transition initiative already underway being intensified and on a scale. Will key technologies such as AI and data analytics still dominate the headlines, or will we see newer, previously existing technologies taking the lead?
The answer usually starts with a list of the latest buzzwords and new technologies, but these are just a way to make the case for digital transformation and its impact on your business. Let’s take a look at the business units that require digital transformation and explore the direction needed for change. There are eight main themes that will be around in the 2020s, and they are all important for the future of corporate transformation.
As technology evolves to automate complex business processes and make them more convenient, digital transformation solutions are becoming more advanced than ever. It is expected that the digital transformation process will receive a new boost and many different technological solutions that will drive the transformation in the coming years, not only for business units. Instead, let’s focus on the benefits and threats that will allow you to get your digital transformation efforts off to the right start.
In such a scenario, it is interesting to write down the main of digital transformation that will change the way business is conducted in 2021.
Digital transformation solutions will foster innovation and creativity and enable companies to compete and excel in the face of increasing competition. Nevertheless, the foundation of digital transformation remains innovation in technology, which enables companies to compete, differentiate, and excel.
Some of the things on this list may be recognized when it comes to the most important trends of digital transformation for the next few years. Others may surprise you, but you may finally start to take them seriously. Inside organizations, culture change begins, as digital operating models are mandated. That’s why, to make that transition a reality, there must be a digital foundation and underlying capabilities.
5G Mobile Network
For starters, we will actually start deploying 5G in 2020, and we will get smart cars, drones, and even cities to deal with how it will come in the next few years. 5G mobile technology is designed to improve the speed and capacity of wireless networks. Companies do not afford to be disconnected today, and 5G installations have become a critical component of the solution.
If we continue to operate and run schools together from our homes, the importance of 5G will become increasingly commonplace, in 2021. However, it is fair to say that digital transformation service providers are pursuing most of these trends to develop innovative and tailored solutions for modern businesses. Experienced professionals combine new technologies and advanced 5G mobile network features to develop tailor-made solutions for digital transformations.
CDP Explosion
There is a need for an integrated customer database to help companies manage their customer base, business processes, and business activities
The Digital Transformation Survey showed that more than a quarter of companies plan to invest in customer data platforms (CDPs) to promote profitable growth and advocacy, making them a key element of their business strategy.
says there is a shift from direct to digital and closer contact with consumers. While companies are increasingly interested in integrating development and IT activities under a single, automated umbrella, business leaders recognize that approaches that integrate security into new digital products and platforms are not keeping pace with technological innovation.
The reinvention of consumer and employee experience, the reinvention of business processes, and the establishment of customer relationships are proving to be the keys to ever-increasing networking between companies and their customers.
AI is Everything
Industries such as retail, hospitality, and healthcare are being revolutionized by providing digitized user interfaces and using sensors to collect user data and context to personalize services. Technological improvements such as AI combined with increased data collection will make personalizing the user experience even more important in the future.
Connecting digital technology and user experiences effectively and with added value requires reinventing the way different channels work together.
There are many companies that poured their resources into areas like active directory, software, and cloud.
Cloud service providers are renowned for their intellectual automation and service capabilities: analytics, machine learning / artificial intelligence, and customer interaction. But, as with IaaS, PaaS, and SaaS, there has been more thought for public cloud adoption over the past few years. Artificial Intelligence systems will only be as good as the data they use, and there would be no substantial ROI for enterprise AI as long as employees connect them through manual processes prone to human errors.
The most promising approach to this issue is to use the Application Programming Interface (API) to show the “connectors” of the application that other systems might use to share data. Amazon’s CEO, Jeff Bezos, who wrote the famous Bezos Mandate, was the trailblazer of this strategy.
Automated and Smart Bidding in Google Ads
To get the best results from the Google Advertising campaign, Advertising Specialists evaluate every piece of data and constantly tweak and modify keywords, bids, and ad phrases. While this meticulous attention to detail is bringing results, it’s stressful.
A business owner who is trying to run a campaign may become totally overwhelmed and end up failing. Automated Bidding Strategies allows Google to use machine learning to evaluate the vast amount of data it has on its users to change your bids in real-time. Ads specialists may follow automated techniques while still in full control.
Social Media Messaging Apps
Each of the social networks facilitates direct and community messaging and, of course, there is a range of dedicated applications. There are 1.3 billion active users on Facebook Messenger every month, and about 10 billion messages are sent between people and businesses through this messaging app.
People like the convenience of shopping and having home service, but they also want a fast service that comes with face-to-face contact with brick-and-mortar businesses. This prompt service can be provided by social media messaging apps.
Getting Closure to Customers
The conventional method of selling goods through the chain of intermediaries — wholesalers, dealers, retailers — is not going away any time soon, but it definitely can not remain the only method for the producers of CPG goods. It has never been simpler and more tempting to get closer to customers and remove middlemen.
There are too many benefits to ignore this channel — taking greater control over the brand, reputation, marketing, and sales tactics, as well as the ability to directly engage with consumers, collect data and learn from them.
Amazon has become a fantastic outlet for selling merchandise and targeting large markets, as well as offering the best in class experience for logistics, returns, and customer service.
When you read articles about-and-upcoming trends, it is all too easy to believe that you can succeed in marketing by following a list of best practices and making sure you use the latest techniques and technologies. For companies to succeed in 2021, they need to reconnect everything with the why and the business as a whole and think beyond what they do.
You need to align your marketing goals and objectives with your overall business objectives and connect with your customers, partners, employees, suppliers, customers, and other stakeholders in your business. By 2021, there are more than 1.5 million digital-centric CIOs in the US determined to transform the market and rethink the future with digitally-enabled products and services.
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Originally published at https://blog.upstack.co on December 15, 2020.
