Companies in all sectors face difficulties when it comes to growing small to medium-sized enterprises. But it can be particularly difficult for a software-as-a-service (SaaS) business to be heard. This is because the market is saturated with competition, many of which compete for the already scarce attention of customers in both B2B and B2C spaces.
Growth hacking is when you set up marketing tactics that concentrate on and expanding your product, rather than using typically slow-paced marketing techniques. It’s about experimenting with different and creative tactics that can best help you develop your startup or established company.
Growth hacking is all about setting growth goals, defining consumer acquisition channels, collecting and evaluating metrics, and scaling up growth. In this sense, growth hacking is a special method for an organization that allows for the full utilization of internal innovation and imagination. Regardless of how you tackle a growth hack, the endgame is still the same increase traffic and tourists, turn visitors to users, and convert users to loyal customers and advocates.
If you know how your customers are moving through their journey, you will develop the best growth strategies for your business. If you understand the importance of identifying your target audience, recognizing the value of each customer, and measuring your deviation rate, you can get ahead with growth hack tips for SaaS companies. To use a growth strategy for a business, you need to create an onboarding workflow that helps users get to know your product and encourages them to spread the word.
Invest in Content Marketing
Content marketing has proved to be a highly powerful technique for organizations of all sizes. It’s also a fantastically low-cost growth hacking tool. You can take advantage of organic traffic if the content you’re making is SEO-friendly. The more content you make, the more visitors you’ll get. You’re creating an evergreen library of helpful, educational content that keeps tourists coming back for more, in addition to establishing yourself as an industry thought leader.
Startup Transparency
Startup tech companies and brand new SaaS products have a distinct advantage over existing large and powerful organizations, it is much easier for them to be open about their business practices. It’s much easier to draw the right guests, clients, and staff if you’re upfront about your company’s culture, business model, and personal beliefs.
Transparency is a way of recognizing the relationship while still highlighting the company’s core values and principles. It attracts people who hold the same mentality and, as a result, establishes a life-long loyal relationship.
Establish Brand Awareness
Growth strategies are important for a start-up’s current business because they can provide an alternative way to attract customers, establish brand awareness, and even sell products and services. It is more critical than any other factor in the success of a software-as-a-service (SaaS) business.
In the same breath, even though you have produced a fantastic SaaS product that outperforms the competition in terms of results if potential customers are unaware of it, they would not consider using it.
Create Your Own Social Network
One way to implement a growth strategy when you use Shopify is to use social marketing in a very-in-similar app. Once visitors become customers for life with this simple but powerful growth strategy. Behavior-based emails, social media, and social networks are all major SaaS growth hacks that can help you retain more revenue and customers.
Spot.IM, a free app, makes it simple to build active, enthusiastic audiences around your products. You can create your own branded social media network by building on the current system of forums and blog comments.
AI to Attract and Retain Customers
AI can perform tasks that would typically require a large team of marketers and salespeople to complete. Any effective marketing campaign starts with a detailed understanding of your target audience’s needs. You will gain insights into their actions and predict what they will look for using AI. Customer questions can be treated and answered instantly by chatbots. You can take your loyalty program online with chatbots.
Be Exclusive in Your Offerings
In this fast-paced digital world, being exclusive is one of the most effective growth hacking strategies that SaaS companies frequently neglect. So, do you want to expand your SaaS business by attracting more customers? To be unique, you must be the first.
LinkedIn is one of the best examples of how this growth hack has been applied. It is the “World’s Biggest Professional Network” with only professionals as participants. It is preferable to spend your time and money on making your SaaS company exclusive.
Removing Landing Page Navigation
A landing page is designed to concentrate all of the visitor’s attention and resources on a single call-to-action, such as downloading a whitepaper or signing up for a free trial. Any link in your navigation bar, sadly, represents a way for your visitor to leave your landing page.
Because the number of navigation elements visible on your About, Blog, and Contact pages can create conversion barriers, it’s vital to keep the number of navigation elements visible to a minimum.
Focus on The Customer Experience
Even though the aim of growth hacking is to, well, rise, you don’t want to neglect the people who are already assisting you on your journey. You can turn ordinary consumers into brand advocates by elevating the consumer experience. Bear in mind that referrals are much more important to your organization than other types of traffic. The more happy your customers are, the more likely they are to recommend your product to others.
Finally…
SaaS ideas for growth hacking enable you to achieve incredible growth in such a short time. The rise of new business models such as cloud computing, mobile, social media, etc. is creating more entrepreneurs in space. Growth hacking is not about following a set of rules or copying other firms, although you can definitely try it. Development hacking is about innovating, reworking, squeezing, and innovating again.
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Originally published at Upstack.co on Aug 25, 2021, by Sheetal Munjal.
